As the first Direct Fire coffee roaster in Malaysia, Soon Specialty Coffee has been committed to bring Direct Fire roasted coffee to the masses. Since 2017, we've been supplying artisanal coffee beans to multiple cafes/restaurants/offices in Malaysia, and with each year we grow with our partners to serve more customers.

Value Proposition

1) We provides a wide range of Direct Fire roasted / Italian roast coffee beans.
2) We strongly believes that quality and taste consistency is key for a stable stream of customer's patronage.
3) We can arrange for visitation to your business to provide consultancy on coffee flavours, brewing flow and product pricing.
4) We also provide custom roasting based on your taste profile requirements, with this service we'll create a unique coffee profile which is exclusive to you, giving your business the edge in standing out from the rest.
5) We believe that everyone has a part in crafting a strong and mature coffee culture. All parties (customer, business owner and us as the producer) will enjoy the benefits of a cross collaboration, mutually supportive relationship.


As our wholesale partners, you'll not only receive our unique Direct Fire roasted specialty coffee, but also our expertise in coffee and the know-how in running a cafe business which we will share with you.

Free sampling available (T&C applies)


If you have an partnership idea in mind, or you think that our products will be a good compliment to yours, hit us up! We are happy to explore opportunities to grow our businesses together.

If you are interested, please fill this up and we'll be in touch Soon!

Satisfaction Guarantee

We will refund you in full if it’s we do not live up to your expectations.

Nationwide Shipping

Nationwide free shipping on any orders above RM129/RM229 (East Malaysia)

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